Why it works: When we make eye contact with people, we feel a subconscious sense egypt phone number data of connection. In a Cornell University study , researchers edited images of the bunny mascot, then asked adults to choose between several cereal boxes that featured different versions of the image. Participants most often chose the box where the bunny was looking directly at them.
How to use it: You can’t make real eye contact through email, and you absolutely shouldn’t include a giant photo of yourself in the body of an email—it’s only going to make people uncomfortable. But it can be easy to forget there’s a person on the other end of your emails. Including a small, close-up photo in an email signature is a subtle way to remind people that you’re a human being, too.
5) Shake and solve the problem
Why it works: Even if the people you’re emailing already know they have a problem in one area or another, that doesn’t mean they’re ready to solve it. But emotions are a very powerful thing. Whether it’s an unconscious attachment to the old idea that doing things causes inertia, or the fear of making the wrong decision, your prospect won’t be driven to purchase your product immediately.
To convince them, you often have to talk about the problem in emotional terms and then jump right in with a solution that demonstrates how you can help them.
How to use it: While you should never try to exaggerate a pain point, use the agitate-and-fix technique when it’s clear they haven’t fully understood the cost of inaction.
Find out what matters to them. Is it personal and professional fulfillment that drives them forward? Is it the desire to grow their business? Then, make them understand how inaction will only worsen their current situation and demonstrate why your product would help them.
Example:
- An office supply seller could seek out competitors’ customers who were affected by shipping delays. The seller should discuss the implications of these delays, recruiting potential customers to discuss the immediate and secondary effects. They could then describe their own company’s service and efficient customer support.
6) Include a reason
Why it works: Giving people a reason why they need something – no matter how ridiculous – makes them much more likely to do what you expect.
Psychologist Ellen Langer conducted a study in which researchers asked students to jump the line at a copier. When they asked, “I have five pages. May I use the copier?”, they were allowed to jump the line 60% of the time, which is not a bad result.
But when they asked, “I have five pages. Can I use the Xerox machine because I need to make some copies?”, 93% of the time they were allow to skip the lines.
Despite the fact that all the other machines in the Xerox line need to make copies They perform sms marketing for your business their function simply because the experimenters offered a reason.
How to use it: We don’t recommend making up ridiculous excuses to reach out to your potential clients and sign a contract—it’s not good for anyone. But even providing a simple explanation like .”I’d like to set up a meeting with you because I can help you with strategy X” could lead to some excellent opportunities.
Example:
- Instead of writing, “I’d like to start a conversation so we can discuss your project management software strategies .” Try this: “I’d like to start a conversation to discuss your marketing strategy . As we’ve seen similar companies increase their lead generation by 40%.”
7) Remind prospects that it is their choice
Why it works: No one likes being told what to do. And even if you’re not being pushy . Many people powder data still bristle at the suggestion that you know what’s best for them.