5 Social Media Bad photos or no photos Social media is highly visual, and adding photos to your posts will increase your engagement. To give you an idea, Facebook posts with images get twice as much engagement as those without. That said, it’s equally important to ensure the images you include in your posts reflect the quality of your brand. If your images are poor quality, consumers might get the impression that your products are also poor quality. When it comes to Instagram, where it’s all about aesthetics, this common mistake is especially important to avoid. Consider investing in quality lighting or find a spot in your business with good natural lighting to take photos.
Posting too often or not enough 5 Social Media
A good strategy is a balance between consistency and purpose. You want to post content on a regular basis, while ensuring that the mobile database content is relevant to your audience. The key is not to overwhelm your audience with too many posts, while keeping your brand top of mind. Finding the right schedule is challenging and takes a few tries. Monitor the engagement of each post and solicit feedback from your customers to see if you’re overdoing it or not putting enough in their feeds. Can’t dedicate as much time as you’d like? Just make sure that when you post, you’re consistent. If you can only post once a week, always post on the same day at the same time.
5 Social Media Mistakes Entrepreneurs Make 5 Social Media
4. Don’t reshare your fans’ content
User-generated content is a great source of content for your brand. These photos, for example, are taken and posted by your fans and feature your products. A real boon for you. Who better to promote your products than your customers?
By reposting their photos, you show your fans that you are grateful, strengthen your relationship with them, and also save time from creating your own content.
Check your brand hashtags or tags
Find good quality photos that match your brand and take a screenshot.
Ask the user for permission. This backlink analysis is very important; you want the user to approve it when you use their photos on your channels.
Place the photo on your own social media channel and tag the creator of the photo.
If you’re not reposting user-generated content, you’re missing a huge opportunity to give your guests recognition and make them feel appreciated for sharing their photos. Sharing guest posts often will encourage them to do so more often, too.
Do not respond to negative comments
The occasional complaint is inevitable on social media, but don’t worry. While a negative comment on your Facebook page can sting, it doesn’t always pose a threat to your brand. In fact, it gives you the opportunity to show how much your business cares about its customers.
It happens to south africa business directory all brands, but it’s those that are able to craft an appropriate response and quickly demonstrate that they prioritize customer satisfaction. Not only does not responding to negative reviews damage your company’s online reputation, but it also shows that customer service isn’t a priority for you.
Responding to both positive and negative comments is so crucial that Facebook even has two dedicated metrics on how often and how quickly you should respond to messages.