Communication is the lifeblood of sales and marketing. Successfully closing with ecuador phone number data a prospect, offering value, explaining complexities—all depend on your ability to express yourself clearly and persuasively.
Email writing is a special kind of writing. You only have a small window of opportunity to capture the reader’s attention and convince them to take a step closer to a planned purchase or action. Use these writing techniques to ensure your emails create the desired impact.
7 Powerful Persuasion Techniques to Use in Your Next Email
1) Know your audience
This isn’t exactly a writing tip. But it’s the foundation on which your email’s effectiveness is built. If you don’t understand your audience—whether it’s someone who’s reluctant to buy or a satisfied customer you want to upgrade—you won’t be able to write persuasively.
2) Take advantage of social proof
Why it works: Social proof describes the tendency to make choices based on other people’s decisions, because we believe these decisions reflect the right ones. You’re already unknowingly using the concept of social proof through customer case studies. Why not extend these efforts to your emails?
How to use it: Reference high-profile clients or the size of your customer base. If you’re trying to drive a the power of a targeted email marketing list potential customer toward a purchase, try pointing out how many of their competitors and colleagues already use your product.
Examples:
- McDonald’s slogan “Billions Served” appeals to the company’s large customer base.
- Yelp’s success is a consequence of its user-generated content: crowdsourced reviews that harness the power of social proof.
3) Get your foot in the door with a little question
Why it works: When someone says “yes” to a small question, they’ll be more likely to agree to future requests.
How to use it: Ask your recipient a question they can’t say no to.
Example:
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- If you sell software that allows you to track accounts, an easy way to get an initial “yes” is to confirm that your sales team wants to improve powder data their outreach to prospects.