Are you looking to improve your business’s local marketing results? Although the internet afghanistan phone number data is full of marketing tips, many of them aren’t geared toward regional websites. Regional marketing is completely different in many ways.
In this article, we’ll share some simple (and in some cases, not so simple) tips to improve local marketing for any type of business. Read on to learn how you can get more out of local marketing.
Make your local SEO perfect
We won’t go into too much technical detail, as local SEO deserves a separate article. Local SEO is an essential element of any local business marketing search is incredibly powerful. 80% of consumers turn to search engines to find local information. And perhaps more importantly, 50% of consumers who conduct a local search on their mobile phone end up visiting a local store within a day. That’s a huge percentage. So if you’re running any kind of brick-and-mortar store, you definitely can’t afford to skimp on local search.
Focus on creating a stunning mobile website that loads quickly
Connected to the first point, it’s essential to have an amazing, mobile-responsive website for local marketing. Responsive design is important for every site, of course. But it’s especially important for local marketing. Here’s why:
61% of consumers read reviews via mobile internet (not mobile apps). From this statistic, it can be inferred that a large percentage of people are searching for businesses on their smartphones. Google’s own data supports this, as it found that more than 50% of people search for addresses, business hours, and other information via mobile search.
Therefore, to satisfy your potential customers wherever they are (mobile internet browsers), you need to ensure that the mobile version of your site loads quickly and is easy to navigate.
Build an email list
Email lists aren’t just for online brands; they’re also a great asset for local marketing. Newsletters can boost business by helping you notify customers about special lead generation: how to find new clients for your business offers or new products or services.
To build your list, consider offering your customers a discount for signing up or using a lead magnet (depending on your niche).
Build your mailing list by never spamming and only sending relevant, helpful content.
Taking social media a step further
“Use social media” is a fairly common piece of advice these days. But it’s not as easy as opening an account and posting what’s on your mind. Again, this is a topic that requires a separate article .
Typically, you want to create interesting content for your target customers. Therefore, you need to get your target customers to actually see that content. Because social media is increasingly diminishing the organic reach of posts, you may need to resort to social media advertising to get your content seen.
Read these articles for more information:
• Developing a Social Following in Your Area – a great series that breaks down social media by network.
• Essential Social Media aero leads Marketing Strategies – some helpful tips for developing your social media strategy.