The use of hashtags on Twitter by the main political parties (Ciudadanos, Podemos, PP, PSOE and Izquierda Unida) in the general elections of December 20th has become a phenomenon that I thought was interesting to analyze in this post, to evaluate them and gain an in-depth understanding of how political parties are using them and how they are often abused.
How are Spanish political parties using Twitter?
Podemos is a master at using Twitter and trending topics , thanks to its extensive use of Twitter and TTs to connect with its constituents, but also as a communication channel where it can generate positive opinions about the party. However, the PP, for example, uses Twitter only sparingly and temporarily, focusing primarily on election season to publicize its political progress. Izquierda Unida has struggled to embrace this social network, but is making positive progress. The PSOE uses Twitter appropriately.
Finally Election campaign Ciudadanos has learned
well from Podemos to connect iceland phone number library with its constituents and enact its political measures.
On Saturday, December 5th, for example, two top trending topics in Spain were trending in the morning: one for the PSOE (Spanish Socialist software development in the age of ai Workers’ Party) and the other for Podemos (Spanish Workers’ Party) .
The PSOE’s trending topic was #VotaPsoe (Spanish Workers’ Party ), which garnered around 17,800 tweets, most of them supporting the PSOE’s candidacy in the upcoming general elections.
Another trending topic that morning was #ConlaPepaPodemos (Spanish Workers’ Party), supporting Podemos, emphasizing Podemos’s achievements and promises , and harshly attacking the PP (Spanish Workers’ Party).
The use of these trending topics
serves to emphasize party ideas , promote each party’s programs, but also to attack other parties, the statements of other political leaders, and clean email comment on news or scandals of the week related to politics. Thanks to these trending topics,
The People’s Party (PP) and its political leaders have barely used social media or Twitter hashtags in recent years, mainly because they haven’t needed to since they held a comfortable absolute majority. However, in recent months, they have realized the need to use these digital channels, especially Twitter, to shape opinions and promote their political ideas.