In this article, I will explain to you the important role of paid referencing in the creation of your website,
You have already created your website (blog or online store),
It’s time to generate traffic of course
But, even if you have already written articles and or (products) respect SEO standards , the visibility will be almost zero and the positioning of your content in the SERP is of course in the last pages.
Can I do SEO for free?
The answer is yes, but it requires a lot of effort:
- Join communities like c level contact list Reddit, Quora, Tumblr, Scoop, and write articles including your site link.
- Search Facebook groups and hashtags on Twitter and share content
- Write for other sites asking for backlinks….exc
Investing in SEA (Paid Search Engine Optimization) will really help you improve the positioning of your site and over time: the authority of the domain and your pages and even if you have a showcase, you can even generate sales.
What is paid SEO?
It is a branch of online marketing , paid SEO takes the form of text or images in search engines such as Google, Bing, Yandex, etc. They will appear in search results.
It is essential to use Google Adwords campaigns, for example, to raise awareness of your brand.
If you have an online store , you are obliged to use a paid SEO strategy to increase sales.
Your site’s appearance at the top of search engines will increase the visibility of your brand & products.
Paid SEO Advantage
If you have quality content, fast architecture and tools are often discussed hosting, navigation is easy
The user experience will be:
- Longer session durations compared to competitors
- The bounce rate decreases
- User commitments (sharing on social networks, comments, etc.)
- Marketing email collection for email collection
- User participation in push notifications
- Get an idea of the cost of conversions as well as the best keywords (in terms of conversion).
All this will send positive signals to search engines
Advertising options:
- Cost per click (CPC) : Based fax list on bids by advertisers in Google’s advertising program, e-commerce keywords are usually the highest, as people will be using their credit cards.
- CPA: Cost per action, you pay when users complete the offer.
- CPM : cost per thousand impressions, used by many advertising companies such as: Linkedin, propellerads….exc
- Cost per call : Usually included in CPA offers, this is one of the best paid searches in marketing strategy.