1. Use the double opt-in method
A 25% discount across your entire store might be a tempting enough offer to collect a few email addresses, but it’s not enough to save your emails from the spam folder.
Sometimes people choose build long-term relationships with digital marketing to sign up for your email newsletter just to get a discount or some other instant benefit, meaning they may not want to read the content you plan to send to your email subscribers.
Using double opt-in helps you make sure that people who sign up for your emails actually want to receive them, reducing the risk of annoying your subscribers or being flagged as spam.
At this point, you can save yourself a lot of trouble in the future by sending an email to your subscribers asking them to confirm whether they really want to subscribe to your email list.
2. Avoid spam words
Some words not only trigger spam content curation as an online visibility tool filters, but also raise red flags for your email subscribers, so you should avoid using the following words in your bulk email subject lines:
- Free
- Completely free
- Urgent
- Incredible opportunity
- Not spam
- Free
- Limited time
- Guaranteed
- Boiler
- Prize
- Don’t miss the opportunity
- Your loan has been approved
- Secret offer
- Lowest price
- Take action
- Special for today only
- Surprise
- No risk
- Make money
- Offer ends
- Best offer
Most email recipients who see these words will automatically mark the email as spam without even thinking.
3. Be transparent
If you set clear expectations from the start , your email subscribers won’t feel betrayed later on. So make sure readers know text services exactly what to expect when they sign up for your emails, so they can decide if they really want to subscribe.
Providing full disclosure about what your subscribers should expect from your emails is a step toward building trust and avoiding the spam folder.
4. Segment your potential customers
According to email outreach trends, segmentation is the most used email marketing trend and is expected to rise rapidly in the coming years thanks to artificial intelligence . Because segmented lists provide 51.64% higher engagement compared to unsegmented campaigns.
Pre-segmenting your email list is a time-consuming and effort-intensive process, but it helps you intelligently target your subscribers based on their position in the sales funnel and their current needs.
It is possible to group your email contacts according to the following criteria:
- Age
- Location
- Gender
- Purchase history
- Interests (clicks on emails segmented by interests are 74.53% higher than non-segmented campaigns)
- Buyer profile etc.
You can also segment based on user preferences regarding level of engagement and how many emails they want to receive.