Never use email lists collected by someone else , because purchased email lists are ineffective for marketing purposes and can damage email deliverability and your IP reputation because these lists are not collected through organic means.
Gather your own contact list using proven methods:
- Subscription participation form
- Registration forms for webinars
- PDF files and other materials
Follow Email Regulations
The penalties for violating email compliance are quite severe. For example, using false and misleading headers in build digital marketing that encourage action violation of the CAN-SPAM Act resulted in a pharmaceutical manufacturer being fined $2.5 million.
There are seven legal requirements behind the CAN-SPAM Act. The most important of these are as follows:
Is the email subject line clear and does it contain accurate promises?
When you send bulk emails, keep what is a content strategy? your subject lines transparent and reliable. This means that the content of the message should be relevant to what you write in the subject line. If you make a promise in the subject line, you need to keep it.
For example, if you’re talking about a 20% discount on your products, don’t make readers open your message and only get a 5% discount.
Should I use my real name in the “From” line?
The email address you specify text services in the “From” line should include your domain name, first and last name. Such email addresses gain trust, especially if the names match those stated in the email signature.
Have you added an unsubscribe link/button?
You should provide a clear and conspicuous way for the recipient to opt out of future emails, usually in the footer of your email.
Have you removed all unsubscribers?
Removing a recipient from your contact list has no effect on spam filter algorithms. Yes, spam detectors can’t see if you’re continuing to spam users after they’ve decided to unsubscribe from your emails. But the danger of doing this is that every user can continually move your messages to their spam folder.
Don’t Just Send Images
For better user engagement, aim for a balanced combination of text and images rather than just sending an image. This will not only increase accessibility but also provide a more enjoyable reading experience for the recipient.
Also, avoid using rich media content when using images in emails, as these images often take time to load, meaning the recipient may lose interest and leave without clicking through to your destination. Therefore, always use compressed images with less rich media content.
Also, add alt text to your email images to help the webmail provider understand what you are sending.
Keep Your Email Mobile-Friendly
Since many people check their email from mobile devices, make your email communications mobile-friendly so recipients can read and respond seamlessly, even from mobile devices.