Various factors can cause data loss in businesses, such as natural disasters, cyberattacks, or human errors. That’s why a disaster recovery or data recovery plan is a crucial strategy for businesses.
According to a study by Gartner, the average company will lose $5,600 per minute or $300,000 per hour due to data loss by 2023. Additionally, 53 global companies believe their businesses are at significant risk of experiencing unexpected events that could result in data loss.
If you do not want any data loss leverage digital marketing customer education related issues to happen to your company, you need to understand why a disaster recovery plan is important for companies.
What is Disaster Recovery?
Disaster Recovery (DR) is a recovery process designed to restore IT systems, data, and business operations after a disaster or outage occurs that could cause damage or unavailability of services. These disasters could be earthquakes, floods, fires, cyberattacks, or other events that could disrupt or destroy information technology infrastructure.
The goal of disaster recovery is to what made me fall in love with marketing enable companies to recover their business operations as quickly as possible after a disaster occurs, thereby minimizing the negative impact on productivity, finances, reputation and customer satisfaction.
Email in Disaster Recovery Plan
Email is vital to business business sale lead communications because in the event of a failure or natural disaster, maintaining business continuity often depends on email continuity. That’s why your disaster recovery plan should include an email takeover option that’s independent of your primary email system.
What is email continuity?
Email continuity acts as a backup email system that can temporarily take over if your mail server goes down. There are many reasons why an email system might go offline temporarily. Email continuity allows you to continue receiving and sending email using your regular email address.
All email continuity services include automatic takeover and email security features.
Reasons for email backup
Even a brief interruption in your email service can lead to significant productivity loss. When customers, vendors, or prospects can’t get in touch, reputational damage or lost opportunities are also possible outcomes.
While disaster recovery planning is often associated with weather-related events, there are many reasons to implement an email backup solution. In fact, human error and technical failures are the more common reasons why email systems go down. An email disaster recovery solution is essential for maintaining business continuity for unplanned outages, and can also be useful for planned outages to perform maintenance or migrate to a new email system.