When it comes to brand development and management, there are many terms that can be misleading. Some of these terms are “guideline” and “brand book”.
While both documents play an important role in maintaining brand consistency and identity, c level executive list they have their own unique characteristics and differences.
What is a guideline?
A guideline (from the English “guideline”) is a document that regulates the style and visual design of a specific project or product. It describes the rules for using a logo, color scheme, fonts, graphic elements, and also provides recommendations for the design of a website, presentations, marketing materials, etc.
Guidelines are usually short and concise documents, aim! at quick adaptation south africa business directory and use. They can be updat! as ne!! and do not contain an in-depth analysis of the brand philosophy.
Why do we ne! a guideline?
Consistent style: A guideline helps create a consistent style for all materials relat! to a project or product.
Recognizability: a unifi! style makes a project or product more recognizable and candidate security checks: why they are needed, what they are, how to conduct them memorable for clients and partners.
Efficiency: The guideline simplifies the process of developing materials, as it already contains the basic rules and recommendations.
Quality control: the guideline helps control the quality of the design of materials and ensure that they comply with the specifi! style.
Example of guideline content
Logo: correct ways to use the logo (sizes, colors, background, indents, prohibit! distortions).
What is a logo and what is it for?
Color scheme: the main colors of the brand, their combinations, use in different contexts.
Fonts: list of acceptable fonts, their sizes, indents, use in headings, texts, etc.
Graphics: the style of use of graphic elements (photographs, illustrations, icons).
Photo style: recommendations on the style of photographs (composition, color correction, use of models).
Design examples: examples of correct design of a website, presentations, forms, business cards, advertising materials, etc.
What is a brand book?
A brand book (from the English “brand book”) is a document that describes all aspects of a brand, including its concept, values, positioning, visual style, as well as recommendations for communication and marketing.
Brand book: elements of the rules, examples
A brand book usually has a deeper structure and is aim! at creating a What is fully functional picture of the brand. It can be us! not only by internal teams, but also by external partners, such as advertising agencies or designers.