- Appropriate channels
Where and how you promote your offer is just as important as the offer itself. Email works great for repeat customers, social media catches new eyes, and in-store promotions can drive those impulse dataset purchases. Make sure you use channels your audience actually pays attention to. If you have an e-commerce website, a Hello Bar Pop-up is a great way to grab attention and make your sales promotion a success.
promotions in action
- Apple Back to School Campaign
Apple has been running this promotion for years and it works. They are giving students free AirPods with the purchase of a Mac or iPad during the back-to-school season. Simple but effective.
- Amazon’s First Day
Amazon has turned Prime Day into a full-blown event. It’s a two-day sale with huge discounts reserved exclusively for Prime members.
- Extended warranties and consumer behavior
Warranties may not sound exciting, but they work. They make protecting your business from fraud: types of threats customers feel like they’re covered if something goes wrong. In fact, the extended auto warranty market in the U.S. was worth $20.5 billion last year .
Sales Promotion Ideas That Really Work
Here are 40 sales promotion ideas you can start using today:
Product-based promotions
Product promotions are pretty simple: they make your products feel extra special. Whether you add a freebie, bundle things together, or create a limited-time offer, the goal is to grab attention and get people to click “buy.” They’re also great for moving old inventory or just giving your customers a reason to get excited. The key is knowing what will really get people interested. Not every promotion will resonate with everyone, so you need to be smart about what your audience actually wants. These strategies are great ideas for sales promotion.
- Free gift with purchase
People love free stuff. Plain and simple. Throwing in a fresh list little extra makes the purchase seem like more of a bargain. Plus, it’s a sneaky way to introduce customers to products they may not have even thought about buying yet.