- Choose products that go well together. Like shampoo and conditioner or a complete skincare routine.
- Show how much they are saving if they buy separately, then highlight the discount.
- Set a time limit so people know they need to act quickly.
- Promote it everywhere: on your website, in your email, on social media. Make sure everyone knows it’s happening.
- Free samples for new products
. If people try before they buy, they are more likely to make a purchase rcs data later, especially with a new product. This is a classic example of a sales promotion to build trust with customers.
Example:
Lush includes free samples with every purchase, giving customers the chance to try something they might not have otherwise gotten. This often leads to repeat purchases.
How to do it:
- Choose a new product or something people might be unsure about.
- Encourage repeat purchases by including a little note: “Liked it? Here’s a discount on the full-size version.”
- Make it feel like a thoughtful gift. Call it a “thank you gift” or something that adds value to the perceived value.
- See if the samples led to an increase in sales.
- Limited Edition Products
In other words, Limited edition items create urgency. If people think something will sell out soon, they will act faster. Plus, it’s a fun way to test out new ideas or create buzz for your brand. Highlighting exclusivity is one of the most popular sales promotion ideas used by big brands.
Example:
Starbucks does it with their Pumpkin Spice Latte. It’s only available for a why should managers know the legislation and what advantages does it provide? few months, and that’s what makes it special. People wait for it all year and buy it when it’s available.
How to do it:
- Connect the product to a season, event, or trend. Think holidays, a change of seasons, or something important that’s happening.
- Highlight scarcity. Use phrases like “Limited time only” or “Only 500 units available.”
- Build anticipation. Tease the product before it comes out. Use previews, countdowns, or simply create excitement on social media.
- Track sales and feedback. See if it’s worth making the product permanent or keeping it as a one-off.
Customer-centric promotions
In other words, Customer-centric promotions are simple. They’re about making your customers feel like they matter. That’s it. It’s not just throwing random discounts, it’s about doing something that makes people think, “Wow, they really care.” And yes, it works. You get sales, but more importantly, you build loyalty. People want to stick with brands that feel human.
Sales promotion ideas like birthday discounts, loyalty fresh list programs, or even a referral bonus are all pretty simple if you keep the customer in mind. Here’s how you can make it happen:
- Discounts for first time buyers