What is Threads and how does it work?
Users can log in with their Instagram account, and posts can be up to 500 characters long.
This network seeks to expand what Instagram does best into text, creating a space to express ideas and foster public conversations. It’s arguably a space similar to X (Twitter), but for Instagram .
As a curious fact, upon launch, Threads reached 10 million users in just seven hours and reached 70 million on the first day.
how it works What options does Threads offer?
The app allows you to follow the strategies and suggestions same accounts as on Instagram, and any privacy settings or user blocks automatically extend to Threads. It’s also design to encourage positive conversations , with tools that let you control who can mention you or reply to your post.
How to download Threads
Threads is available for download in over 100 countries, for both iOS and Android . Although linked to Instagram, it’s a standalone app that allows you to customize your profile specifically for Threads. Post can be shared between Instagram and Thread, facilitating a seam integration and transition between the two platform.
Threads what it How to use the Threads app?
Using Threads is intuitive: after logging in with an Instagram account, users can start following other accounts and participating in conversations. The interface centers on a feed of posts (“threads”) from people they follow and recommended content. Like Instagram, it offers privacy and safety controls , including the option to automatically set a private profile for those under 16 (or 18 in some countries).
With its rapid adoption and Meta’s australia data backing, Threads is positioning itself as a promising platform for both individual users and brands looking to expand their social media presence. Future interoperability with other platforms through the ActivityPub protocol could further expand its reach and utility.
Threads to promote your brand
Since its launch, major entities such as Billboard, HBO, NPR, and Netflix have created Threads accounts, demonstrating the potential for marketing and brand presence on this social network.
Celebrities such as Shakira, Gordon Ramsay, and Lando Norris have also joined the platform, indicating strong interest and potential for marketing and brand presence.
The rapid adoption and integration with Instagram make it much easier for brands to invest in it. We’ll be watching how its use evolves and how brands create strategies to impact users.