Keyword consistency can be defined as having keywords or sets thailand telegram data of keywords that you want to rank spread out over the various elements of a web page. Keyword Consistency in Action Hyphenated words like “air-crew” or “chat-room” (as opposed to “aircrew” or “chatroom”) are read as two different words semantically by Google. In our example here, “chat-room” and “chatroom” are considered to be two different words by search engine bots. What this means is that if you use these two versions of the same word, they will be treated as separate words and dilute your keyword authority. The same would apply to words that use trademarks such as ™.
Keyword Consistency vs. Keyword Density
Keyword density is the number of times a keyword is used in a website’s content. free seo tools for 2025: start your analysis and strategies It is usually expressed as a percentage and exists in many variations, such as: Density = ( N k r / ( T k n -( N k r * ( Nwp-1 ) ) ) ) * 100
Density = your keyword density
N k r = how many times a specific keyword is repeated
N w p = number of words in the phrase
Tkn = total words in the analyzed text
So, for a 400-word page about search engine optimization in which “search engine optimization” is used four times, the keyword phrase density is (4*3/400)*100 or three percent – Source: Wikipedia On the other hand, keyword consistency is when the keyword is used in the most important places (e.g., the header, meta elements, headings.
Google No Longer Uses Keyword Density as a Ranking Factor
“Keyword density, in general, is something I wouldn’t focus on. Search phone number engines have kind of moved on from there.”—John Mueller of Google, 2014.“Google reserves the right to do what we think is best to maintain the relevance of our search results, and that includes taking action on keyword stuffing.”—Matt Cut ts, SEO tip: Avoid keyword stuffing Keyword consistency is being used as a ranking factor. Google takes keywords used in the title tag, meta description, headings, consistency, and frequency to indicate the topic of a page and its category.