When a customer france whatsapp number data signs up for your email list, they often need guidance. This is especially true for SaaS providers. However, many companies need to perform onboarding as well.
Onboarding emails are a big part of drip campaigns. They are sent out to a specific segment of your subscribers – people that just signed up.
While taking your customers through the onboarding process, these emails could also sell them additional products or ask them to sign up for a webinar.
Based on the information you gather about your clients, you can design a series of recommendation emails for each segment. Depending on which segment the new client falls into, their subscription can trigger specific recommendations.
Bringing the Potential Customer Back
The average cart what is keyword consistency abandonment rate across all industries is an impressive 88.05%. Consumers fail to go through with a purchase for a number of reasons. From being distracted to the inability to get timely answers, millions of customers around the world never revive abandoned shopping carts.
With a drip campaign, you can bring some of them back. You can design a series of emails that guides the customer back gently. They can contain suggestions about the purchase, a link to the support page, or free shipping offers.
You can have a series of several emails that go out over a certain period of time with the purpose of bringing the customer back.
Retaining Clients
With 80% of your lack data business coming from 20% of your existing clients, retention is one of the pillars of a successful marketing strategy. To keep customers coming back, you can design a re engagement drip campaign that keeps sending them offers, content, recommendations, and more.
You can also use a drip marketing campaign to revive your relationship with dormant customers. For example, if the subscriber hasn’t touched base with you for a certain period of time, you could set up a drip campaign to bring a loyal customer back for repeat purchases.
Before running such a campaign, you need to use an email validation tool to make sure your old contacts are still valid.