Drip emails are also germany whatsapp number data great for improving your brand awareness efforts. When a person signs up for your email list, you can send out an automated email for brand awareness purposes. Such automated email campaigns can help familiarize your customers with your brand and drive them down the sales funnel.
Informational emails with high-quality content can increase the authoritativeness of your brand, thus helping your marketing and sales team achieve conversions.
If you are ready to increase your email marketing ROI, you need a successful drip campaign. The following steps can help you get started.
Identify Your Audience
Knowing your prospective why are broken links bad for seo
customers can help you segment your subscriber list. An effective drip campaign starts with developing a buyer persona. This information can help you design relevant content with the right message for each segment.
Before you start designing a drip email, you need to understand which goals the drip marketing campaign has to achieve. From nurturing leads to bringing back former customers, you have to understand what you are creating content for.
To achieve different marketing and business goals, you may need to design several drip campaigns.
Create Emails
With buyer persona and lack data marketing goals in mind, you need to create drip emails. Remember to keep your emails short yet informative. Try to create catchy subject lines and avoid sizable images and videos.
An email should have a clear call to action (CTA). Don’t overstuff your drip campaign emails with CTAs. Use one per email.
Once you’ve written drip emails, you need to create a plan to help them reach the target audience at the right time. Figure out which consumer actions should trigger the drip campaign. Then set the time emails should go out.
You should also identify metrics that you will use to measure the success of your email drip marketing campaign.