Inbound marketing, or attraction marketing as some know it, is an open australia phone number data secret that is revolutionizing the way companies market in the digital age.
This new approach emerges from the “awakening” of audiences already beyond the reach of the outdated outbound marketing model . Let’s remember: traditional advertising broadcast through mass channels is imposing, invades users’ space, is obtrusive, and is annoying in the vast majority of cases.
With the communication tools of the digital age, audiences have the power to look elsewhere and, more importantly, to speak their minds with a much broader reach.
At the heart of this new reality is valuable content , content that addresses users’ needs, concerns, and problems. These needs can range from mere entertainment to purchasing actions.
In this new context, inbound marketing is here to rescue companies from the outdated and ineffective strategy of outbound marketing.
This refers to marketing activities that help place the content your customers are looking for on the most relevant digital channels (social media, email, search engines, etc.) at the moment they need it. It’s a strategy that helps companies be found online by their potential a print advertising campaign—where it’s difficult to measure the campaign’s effectiveness in sales—what an inbound marketer does is create inbound marketing, there are three essential pillars for success, which also serve as its main differentiators:
1) It is fed with content
Inbound marketing revolves around content. Inbound agencies employ copywriters, designers, and strategists who work with their clients to develop content focused on their buyer personas (ideal consumers of their service or product).
2) It is driven by technology
Thanks to innovation in marketing technology, new opportunities have arisen for marketers to become more sophisticated with inbound marketing.
Some practices include:
- Gain valuable insights and data intelligence from the visits and leads that arrive at your website .
- Automation of personalized content for each prospect (Lead Nurturing) based on zoho campaigns: your simple email assistant previous interactions with your company’s website or social media.
- Conduct optimization tests for messages, call-to-action buttons , landing pages , offers, etc.
- Qualify and segment different leads between the marketing and sales teams.
- Monitor the budget to identify the cost and return on investment of each effort made.
3) It is delivered by experts
This type of marketing requires a highly efficient and trained team, with knowledge of certain specific skills.
Some of those tasks include:
- Web and application development.
- Data analysis.
- Lead Management.
- Search engine optimization .
- Social networks .
- Content strategy .
- Email .
- Mobile phones, among others.
It’s never too late to start aero leads implementing new marketing methods, so we encourage you to start now.