your products, lists of mistakes to cambodia phone number data avoid when doing something, etc. are all examples of content that helps your visitors solve a problem.
Ideally, you should solve problems that don’t require a large investment of time and money to solve.
If you’re an interior designer, you could create an article on how to choose colors for your home in 10 minutes, the 20 best blogs for modern design inspiration, or 5 techniques that will help you better decorate your office.
The idea is to create content that users are happy to have read and want to share with others.
Social networks
Although some people consider social media to be part of the content generation effort, we prefer the alternative definition: they are a tool for distributing generated content.
While a Facebook post, Google+ post, or tweet are certainly small pieces of content in their own right, you’ll generally be using them (or should be) to link to your main content pieces. For this reason, they’re considered a distribution tool within your overall content marketing strategy.
…moving your visitors through the buying cycle
Creating useful and interesting content alone may help you establish yourself as an expert on the subject, and through the number of shares your content has, you’ll likely increase your website’s traffic and visibility.
But this is not enough.
Even if you’re not selling in an obvious and direct way, your content marketing strategy should support your overall business strategy. This is achieved through the zoho campaigns: your simple email assistant design and implementation of a results funnel. Let’s not call it a purchase, if you don’t want to. Perhaps your goal is to generate pet adoption requests, donations for a cause, or something else. But your content marketing strategy should have a purpose.
You can visualize the different stages a visitor must go through, from being a stranger to your brand to completing the action you ultimately want them to take. An easy-to-understand model is the AIDA model:
- Attraction.
- Interest.
- Desire.
- Action.
Of course, a much more accurate model to describe the new online purchasing cycle is the ZMOT, or zero moment of truth , proposed by Google.
The important thing is that your content marketing strategy does not remain only in the attraction stage
Sure, much of the content you generate will focus on this part of the process, but you’ll need to design and create content that takes your potential customer to new heights.
The content you create should lead your visitor to take the final action you want, and chin leads your content marketing strategy will