Thus, turning to ecommerce appears to be the smartest solution for companies looking to maintain mexico phone number data or even increase sales of products or services. Indeed, opting to create online channels is becoming increasingly more viable as more people feel confident shopping online.
In this article, we present 7 strategies that can double your ecommerce sales. Naturally, these are general actions that you’ll need to adapt to the needs of your online store. If you need support implementing them, you can always contact us, and our team will find solutions tailored to your business.
1. Retargeting
Do you know what retargeting is? In another article on our blog , we discussed this purchase recovery strategy that you’re probably already familiar with. By adding cookies to the user’s browser, the company can identify the products or services the customer searched for and, if they haven’t completed the purchase, re-present them with banner ads on the websites they visit.
A study by CMO.com reveals that audiences who receive retargeting ads are 50% to 60% more likely to make a purchase than those who don’t. In other words, if you’re not yet investing in retargeting campaigns, it’s time to rethink your strategy!
2. Email marketing
A user left their information on your website but didn’t complete the purchase? Send them email alerts to complete the purchase process! Did a customer complete the purchase and would like to introduce you to new offers or launches? Send zoho campaigns: your simple email assistant them emails (provided the customer has given consent)!
The leads generated through your website are a precious asset, and you should make the most of them. Through newsletters and email marketing, you can maintain constant contact with your customers, presenting your products or services in a personalized way.
If you prefer, hire a digital marketing agency to define a regular newsletter sending strategy, based on the time since a customer abandoned a cart or completed their purchase. Using tools like Mailchimp , you can also personalize emails and send them automatically, saving you time and making your investment more profitable.
3. Creating personalized campaigns on the website
This digital marketing strategy can be combined with email marketing. Using the leads generated on your website, you can segment your audience according to crawler data various criteria, allowing you to p them with exclusive offers.