Audience segmentation
Have you ever noticed that your social media feed is completely different from that of a friend or family member? Or that the ads you see are different from those your parents or children see?
The platform itself personalizes users’ feeds based on their collected data and their online behavior. This is not only beneficial for the platform itself, but especially for companies that want to advertise on it. In other words, by collecting users’ personal data, the platform can segment audiences for online advertising campaigns.
Indeed, the issue of data protection has gained increasing prominence and regulation, as users may feel uncomfortable with platforms’ privacy policies. However, within the scope of campaigns, only general data is presented to advertisers. In other words, companies only have a sense of the audience they will reach, not of each user.
Segmentation, therefore, occurs according to the characteristics and behaviors of defined audiences. For example, when designing your campaign, you can define age range, gender, relationship status, location, interests, and many other characteristics that differentiate your audiences. You’ll never be able to recognize them by name, photo, or even access their profile unless they interact with your posts.
The great advantage of segmentation in online advertising is being able to respond more accurately to the questions and needs of each of your audiences, which increases the safety margin of your investment and therefore increases the chances of conversion.
How to Create a Digital Marketing Plan
Before you start investing in onlinesms marketing for your business advertising campaigns, you need to create a Digital Marketing plan, where you can define each action to take to get the most out of your investment.
It’s no coincidence that many companies that invest in creating a blog, sending marketing emails, and Google AdWords and Facebook Ads campaigns end up frustrated when they see results that are lower than expected. But did these companies have a concrete goal?
It’s important to consider your business objectives before developing a digital marketing plan. Obviously, the primary goal is always to increase sales. However, you should also consider secondary objectives that will help you increase sales.
The internet offers an ever-increasing number of resources that allow you, above all, to better understand your audience and engage with them in an agile and personalized manner. Learn how to take advantage of this to increase sales, build customer loyalty, and establish a strong presence in your market, standing out from the competition.
Therefore, the first thing you should do before starting your Digital Marketing plan is to study your market. Which companies do you consider your competitors? Why? What are their strengths in terms of the product or service they offer? And in terms of their digital presence?
Having defined your market and your competition, now consider your business: why should a customer choose your product or service? What sets you apart from others? How does your offering fit into the reality of your market? How do you intend to highlight your brand in online advertising?
It may seem overwhelming to keep track of so many details, but we highly recommend it. In any case, you can always count on the support of a digital marketing agency to help you with this market research and prepare a SWOT analysis for your brand.
Digital Marketing Cycle
The possibilities for personalization and customer relationships offered by the internet make business to consumer reviews the digital marketing cycle longer