Below, we explain the actions

 you can implement in each  netherlands phone number data of these phases of the digital marketing cycle.

Attract the public

What can you do to draw your target audience’s attention to your product or service? How can you establish a dialogue with them and earn their trust? The answer has always been the same: be where your audience is. 

Now think about digital marketing. Currently, social media is the primary channel for communicating with your audience, showcasing your product and, best of all, establishing a dialogue with them. Furthermore, by creating an SEO-optimized website, you can appear in Google’s results pages based on user searches. Not to mention online advertising campaigns that allow you to target the audience you want to sell to.

In all cases, there’s one rule that digital marketing experts frequently mention: before you ask, offer. Present a solution to your audience’s problems, giving them reasons to want to buy your product or service. When you deliver value, you begin to convert them into your customers.

Convert audiences into leads

Leads are proof of someone’s interest in a product or service your company sells. Customers can provide personal information such as their name, email address, and phone number through forms you can make available on your website and social media campaigns. Lead generation is extremely valuable for a company that knows how to communicate with customers and deliver value.

With email contact information, you  business with mailchimp sms campaigns can send newsletters and inform customers about the company’s latest news, new products and services, or even content you’ve created that addresses your audience’s questions and concerns. With phone contact information, you can communicate with your audience via SMS, WhatsApp, or Telegram.

In other words, when you convert your audience into leads by contacting them regularly, you dramatically increase the likelihood of convincing them to make a purchase. However, to avoid duplication of work and wasted investment, make sure you’re generating leads through the right channels.

If you’re offering forms through social media campaigns, carefully segment your audience. For example, in Portugal, there are over 3 million LinkedIn users , with approximately 77% of them having been in the job market for more than five years. By targeting an ad campaign, you can accurately reach audiences. In fact, according to LinkedIn itself, 80% of B2B leads worldwide come through its platform.

Track the sales journey

Especially in e-commerce, monitoring your customer’s purchase journey is crucial to avoid losing sales. This way, you can understand what’s not working business to consumer reviews  well and needs to be optimized, as well as your website’s strengths.