Example:
ActiveSkin gives away a free gel mask when you spend over $50. It’s gambling database not a huge gift, but it’s enough to make people want to spend a little more. It also introduces the customer to their other products without being pushy. This is a great example of a sales promotion to drive larger purchases.
How to do it:
- Choose something useful, but not random. Like a mini version of a popular product if you sell skincare.
- Set a spending limit that is slightly higher than your usual order value, so people only spend enough to get the gift.
- Let everyone know: via email, social media, on your website. Don’t assume they’ll find out.
- See if sales increase. If it works, keep it up. If not, change it.
It’s a classic for a reason. People see “free” and go for it. Plus, it helps move extra inventory, introduces people to more products, or just increases sales overall. This is one of the most effective sales promotion ideas to increase sales quickly.
Example:
Nike uses BOGO to get rid of last season’s shoes. “Buy one, get one free” seems like a deal, and it helps Nike get rid of old inventory.
How to do it:
- Choose products that you have extra stock of or that you can still social protection programs for employees in the company make a profit on, even with the offer.
- Make it time sensitive. A “3 days only” limit makes people act quickly.
- Be clear about your savings. Show customers exactly how much they are saving.
- Plan ahead. Use BOGO to free up space for new items or seasonal collections.
- Limited Time Product Bundles
People love bundles, especially if they think they’re saving money. Pair a few items, add a discount, and suddenly it becomes an obvious choice for customers. Bundling is a great example of a sales promotion tactic that creates value for shoppers.
Example:
Sephora bundles holiday skincare products into fresh list limited-edition sets. The “limited time only” aspect makes them seem exclusive, and people snap them up.
How to do it: