People’s interest is becoming increasingly difficult to capture. It’s shorter, more scarce, and bulgaria phone number data easier to lose with poor design , slow loading times, or boring content, no matter how useful it may be. This is where Content Marketing comes in!
Why are you interested in fighting for the attention of millions of internet users? Generating brand awareness and traffic to your site are common goals, but they shouldn’t be the only ones. How do you turn that attention into real value for your website?
As an entrepreneur, a content marketing strategy can help you achieve this second goal consistently and more cost-effectively than using traditional media. It’s a strategy that allows you to level the playing field against larger websites. As Matt Cuts pointed out, content makes small sites grow into giants .
Even if you’re not an entrepreneur but are interested in generating value at a lower cost , content marketing is a powerful ally you should use. What is it, how can you start using it, and what advice can we give you to improve your results? Keep reading.
Defining content marketing in a simple way
Content marketing involves generating and sharing valuable, free content to move your website visitors through the buying cycle.
Some people argue that only the first part of this definition is adequate, and that you can create a solid content marketing strategy by creating and sharing useful and relevant content for your visitors.
However, the second part of the definition will make the difference between having a site with good traffic, social signals , and that your audience finds entertaining, and a site that’s all of those, and profitable . Furthermore, moving through the buying cycle isn’t necessarily the same as pushing something to your customer. You do it at their pace, through attraction, not pushing.
Before we continue, let’s answer the bulk sms marketing: simple and clear question of why you might want to do content marketing.
We have a fact for you.
- Content marketing costs 62% less than traditional marketing.
- And sells 3 times more.
- 27,000,000 pieces of content are shared daily.
- 73% of buyers get frustrated with irrelevant content pieces.
- Content marketing leaders are expected to drive 7.8 times more traffic than their competitors.
- Only 44% of content marketers have documented their strategy.
- 82% of marketers who blog see a positive ROI.
- Brands that generate 15 blog posts per month generate 1,200 leads per month.
- Customers who receive an email newsletter spend 82% more than those who don’t.
- 70% of consumers prefer to learn about a company through its original articles.
Regardless of your industry, you can see the benefits that a properly implemented content marketing strategy can bring you.
Now, let’s take a closer look at that definition of content marketing.
Create and share useful and interesting content for free
The variety of content you can generate is truly vast. Some types of content you can generate chin leads as part of your strategy include: