When determining the categories of your e-commerce site, you need to create a structure that will allow users to easily reach their needs. At this point, you can provide a clear roadmap to visitors by grouping your products into main categories and subcategories. This also provides an advantage in terms of search engine optimization (SEO), if you structure your categories with the right keywords, you can increase the visibility of your site.
During the product upload digital marketing vip customer engagement phase, it is important to add descriptive and original content to each product, support it with images, and clearly state the technical specifications. Product titles, descriptions, and pricing information should be clear and understandable. Additionally, using high-resolution images taken from multiple angles can positively affect users’ shopping decisions. Including stock status, shipping information, and customer reviews while uploading your products also enriches the user experience.
Enable Payment Methods and Virtual POS
Having multiple payment methods a product or service has been updated helps any eCommerce business grow, and you may even lose customers if you don’t have a preferred payment method.
Offering easy payment options is critical to ensuring a smooth checkout process. Consider offering multiple payment options, such as credit card, PayPal (for international sales), bank transfer, and Apple Pay, to make it easy for customers to purchase your products.
Start Digital Marketing
When you set up your e-commerce canada cell numbers site, people won’t automatically come to your business and shop. You need to actively create awareness about your e-commerce brand and do digital marketing to attract your target audience to your store.
4 traffic sources that can increase visitors to your site include:
Social Media
Although social media is used for socializing, you can also use it to drive traffic to your own online store.
Considering that 4.55 billion people worldwide are on social media platforms, this is one of the best sources of traffic you can take advantage of.
The best part is that it’s completely free (unless you want to opt for paid ads, of course).
Here are a few tips you can use to successfully execute social media marketing:
- Focus on the platform where your target audience spends most of their time.
- Have a clear and unique brand voice.
- Set up automatic replies to social media messages.
- Choose a content schedule and publish consistently.
Content Marketing
Content is the backbone of social media marketing and search engine optimization (SEO). This is where you use highly optimized content to rank your website higher on SERPs. As a result, it helps you drive more organic traffic to your eCommerce website.
Here are the different types of content you can create for free and use to market your small ecommerce business:
- Blog posts
- Social media posts
- Videos
- Ebooks
- Images
- Podcasts
Remember, for effective content marketing, focus on providing free, valuable information and educating your audience. Once you’ve created one type of content, you can then repurpose it and publish it on other platforms.