potlight: Singapore By Rebecca Liew

Reviewed by Joshua Hardwick October 18, 2023 5 min read Rebecca Liew Rebecca Liew Content marketer and writer. Addicted to words, stationery, and exploring new places on foot. Article Performance Data from Ahrefs Linking websites 24 Sign up for Ahrefs Get SEO metrics of any website or URL. Get the week’s best marketing content Email Subscription Enter your email Subscribe Evolve – Singapore – October 24-25 Contents History of SEO in Singapore SEO meetups SEO conferences SEO professionals SEO companies Singapore’s SEO community is a humble-sized, diverse mix of marketers

of all experience levels. Having lived in this

city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas. Let’s take a closer look. SIDENOTE. Want your community featured? Send me a message. A brief history: SEO groups in Singapore Historically, the SEO community in Singapore hasn’t been particularly active. The longest-standing community—though

not entirely SEO-focused—is APAC Marketers

by David Fallarme. If its Slack group is any indication, there are around 180 members based in Singapore. (Just check out its dedicated #singapore channel!) We even hosted a group meet-up in our office earlier this year: Source: LinkedIn Going back in time (to 2016), the now-defunct SG SEO was an early attempt to bring together SEO professionals in the country. While they had occasional meet-ups over four years, founder David Chan stepped down just as the Covid pandemic descended. Our very own

Tim Soulo then acquired the group while

paying a small maintenance fee. Sadly, the  Cell Phone Number List Gansu online community was abandoned after some unsuccessful attempts to revive it: With that, Tim decided to focus on other efforts to engage the local community—more on that in a bit. SEO meetups in Singapore There are only two local meet-ups we’re aware of at present: Middy’s, and Ahrefs’ SEO Beer & Snacks event. Middy’s APAC Marketers’ community member Robert Lai launched a spin-off meet-up called Middy’s for marketers around the region to network in person. It’s a casual, monthly affair that takes place in Singapore, Jakarta, and Sydney—and you don’t

have to be a member to join in. Events

are announced on APAC Marketers’ LinkedIn page. shapes up, Robert says the meet-up might evolve to include more structured sharings and presentations in future. Ahrefs’ SEO Beer & Snacks We started ramping up our community efforts after bringing in our events marketing manager, Shermin (she’s a star!). In Feb 2023, we hosted our first-ever SEO Beer & Snacks session in the Ahrefs’ office—and have had six meet-ups since. These free, casual events give in-house marketers, SEOs, and business owners a chance to mingle and network over pizza. It’s a doozy: We

occasionally host content marketing and

SEO workshops, too, where we share  Director of Content Marketing at insights into our content strategy and use cases of Ahrefs. Sign up to stay in the loop! SEO conferences in Singapore MarTech Summit, CX Week Asia, Product Marketing Summit, DigiMarCon: Singapore plays host to several major marketing conferences annually, but none have ever been SEO-focused. Seeing the opportunity—and given how well-positioned we are in the space—we decided to organize Ahrefs’ inaugural conference, Singapore SEO Summit. The one-day conference takes place in Singapore on 26 Oct, 2023 at Bridge+ 79RR. With 200 marketers in