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Example of selecting ideal

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Next, I’ll explain how each of these phases can be applied using a practical, real-life argentina phone number data  example: keyword research for a cycling blog.

The documentary phase

For the preliminary or documentary phase, the first step was to conduct a workshop with the client, who was an expert in the cycling field, in order to identify all the motivations and interests of our buyer persona :

  • What topics or aspects might interest you?
  • What could you be searching for on the internet?
  • What type of content will provide the most value?

In addition to the many ideas that emerged from this research with the client, we also compiled personal documentation and research using the following online sources:

  • Suggestions for related searches on Google and Wikipedia:
  • Search for reference pages in the sector.

Personally, this is the phase I like most, not only because of the positive professional results achieved, but also because it allows us to learn a lot about the subject and discover new concepts.

Automatic keyword generation

In order to generate more keywords on the topic of cycling, thus expanding the ideas and keywords obtained in the previous phase, I used the following free tools available on the Internet for automatic keyword generation :

  • With SEMrush I was able to get keywords from blogs and other websites I found during my first phase search.
  • Next, I entered the related keywords I’d found into Keyword Planner . The r best email marketing services: a complete review for your business esult was hundreds of new keywords.
  • I then obtained a lot of long-tail keywords (longer expressions that users use to refine their search results) Finally, with  I got countless variations of the same word .

Metrics phase

The third and final phase is more technical and analytical . It involves looking at metrics (in Google AdWords, for example) to determine, in a completely objective and quantitative way, which of the selected keywords are most searched for by users and, of course, their level of competition.

This operation was very useful for me to avoid dealing with topics and using keywords that users barely search for , as well as to eliminate or look for alternatives in keywords with such a high level of competition that it will be very difficult, or impossible, for me to position them adequately in Google entries.

The three phases of this search process allowed me to select about 150 keywords with the aero leads  following characteristics:

 

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