xtechniques, and tactics that are
within Google’s guidelines. Black Hat SEO: practices that violate search engine guidelines, often used for quick gains, but risky and unethical. Grey Hat SEO: techniques that are not explicitly against search engine guidelines but are questionable in ethics and sustainability. Negative SEO: unethical practices aimed at lowering a competitor’s search engine rankings. Awareness is crucial for defense (by the way, here’s how to deflect them). Sustainable SEO: long-term SEO strategies that focus on steady growth and resilience against algorithm changes. Continuous SEO: an approach to SEO that practices it as an always-on strategy without a final date or goal. DIY SEO: the self-managed approach to search engine
optimization, where individuals or businesses
implement SEO strategies themselves without hiring professionals. Holistic SEO: An all-encompassing approach that considers every aspect of a website, from content to user experience, as part of SEO. Hustle Bro SEO: SEO advertised as a get-rich-quick scheme. A hustle bro culture phenomenon. You’ve been warned (thanks for the tip, Michal Pecánek). Search Experience Optimization (SXO): a strategy that focuses not only on optimizing for search engines but also on optimizing the overall experience for
users who arrive from search results.
It blends SEO tactics with user experience design and conversion rate optimization (thanks for the tip, Eric d’Amérique). Final thoughts Let’s be real — you don’t need to master every single type of SEO that pops up on the web. They are a mix of buzzwords, styles, sets of tactics, and services that some SEOs specialize in. And it becomes evident only after you see a list of each and every one of them. Focus instead on the essentials: core SEO principles and platform-specific tactics if you want traffic from search engines other than Google. Have we overlooked any SEO types? Share your thoughts with me on
X or LinkedIn. Mateusz Makosiewicz
Article by Mateusz Makosiewicz Marketing Micronesia Email List researcher and educator at Ahrefs. Mateusz has over 10 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he’s composing music or enjoying long walks. GENERAL SEO We Published a Children’s Book. Here’s How to Get It. By Tim Soulo Updated: July 5, 2024 2 min read Tim Soulo Tim Soulo Tim Soulo is CMO at Ahrefs. With over 15 years in the digital marketing industry, Tim is the author of many data-driven
studies and actionable marketing frameworks
, some of which gained industry-wide recognition. knowledge and optimizing for simplicity and efficiency. Article Performance Data from Ahrefs Linking websites 64 Sign up for Ahrefs Get SEO metrics of any website or URL. Get the week’s best marketing content Email Subscription Enter your email Subscribe Evolve – Singapore – October 24-25 Contents Introducing: “White Haired SEO (Super Exciting Odyssey)” How to get a copy The SEO industry is over
20 years old at this point. And it comes as
no surprise that many of us are parents The goal is to improve the quality and to little kids. I myself am a father of two. So we figured it would be cool to create a children’s book that both kids and their SEO parents could enjoy together. Introducing: “White Haired SEO (Super Exciting Odyssey)” This book tells the story of Jessy: a curious little girl, who touched her mother’s computer and got teleported to the magical world of her work. There she took on an exciting adventure—she had to deliver a very important book to the top of Mount
