Backlinks , in other words: Netlinking or external links or return links to your website.
Before 2012, it was enough to create dozens of backlinks to increase the visibility of your site and so each page, the web content was poor and because of this Google launched the Penguin update to penalize the sites that have spam links.
Now, it’s really a bit complicated, building job function email list netlinking in an unnatural way will lead you to be penalized by Google , and even if you have enough toxic links from unknown resources, you will be hurt.
Today , search engines consider it among the essential factors for the positioning of your pages in search results.
Types of Backlinks
- Nofollow : When you use Nofollow , you are asking Google not to associate your website with this site and also not to crawl it.
- Rel : ” sponsored ” : for sponsored articles on your website.
- Rel : ”UGC” : Recommended for content generation sites such as forums and comments, you can make it Dofollow for trusted members.
- Dofollow : this is the Netlinking sought by the majority of webmasters, it passes the authority from one site to another (link juice) , it influences the backlinks profile.
Anchor text : the text linked to a website page
Links ( Root domain) : number of backlinks per domain name, even if you have 1000 Netlinks from a single the benefit of this conversation is that website, you only have 1 root domain.
Here is the source of this update from Google (In the types of backlinks )
The benefits of backlinks
To begin with, backlinks really help search engine spiders to find your website especially if your domain name is new,
I advise you to create profiles on: Fb , Pinterest , Twitter, Reddit, Scoop to ensure the speed of indexing of your pages.
Free traffic
Even if the traffic from other websites is low, but it will increase the visibility of your site over time, if you have an SEO strategy , of course you will receive thousands of visitors over the years if you use for example: QUORA by answering users’ questions.
Quality of a link : several criteria fax list must be taken into consideration to avoid spammy websites .
For me, it is necessary to check:
Domain Age : must be 1+ year
DA : between 0-100
PA : the value of each page of a website
Spam Score : normally sites that have a score more than 28% have toxic links (to be avoided)
The quality of these backlinks (Checked the link profile)
Organic keywords : Number of Keywords according to Ahrefs or UberSuggest
Organic traffic and DR (between 0-100) (from Ahrefs ) .
There are other criteria like: TF (must be greater than 10) and CF and thus the MozTrust (MT).