the prospect of taking the plunge with email marketing, only to abandon the idea a few weeks or belize phone number data months later. Some common causes for this? Lack of content and a lack of subscribers receiving your emails. Let’s focus on the first problem for now.
Although it seems simple, designing and sending an email that people want to open, let alone a successful email campaign, takes time and effort. The strategy of placing a newsletter subscription form and never taking the time to write that newsletter is unfortunately common.
How often do you want to contact your subscriber base?
An automated email sequence is a great way to complement your newsletter or website updates. Basically, it works like this:
- A user subscribes to one of your lists or takes an action on your site or business.
- You start receiving a sequence of emails every so often, every time you take an action, click on a link, or other actions.
- All subscribers to that list receive the same sequence of emails, or different versions, based on the actions they take.
This makes your life much easier, as:
- All subscribers receive the same treatment and welcome.
- You design the series of interactions and messages you want to have with your readers.
- Once you’ve scheduled it, it’s automatically sent to all new subscribers.
- Having a good email sequence, or autoresponder, should be one of your main goals when creating your website. You can always change and refine it over time, but make sure you have one in place from the start.
3. Integration.
How will you get more subscribers to your email list? By integrating your email marketing campaign with your other channels to accelerate its growth. This means placing subscription forms for your newsletter or list on your website, mentioning it on social media, allowing people to subscribe at your physical locations 9 local marketing tips for businesses or events, linking it to your CRM tool, and making subscribing an attractive option.
Most people who subscribe to an email newsletter expect something in return. providing them with exclusive content, extremely useful curated content collections, special offers and discounts, or some other perk that makes them happy they opened your email, you need to thank them for inviting you to their inbox.
Remember that you don’t necessarily have to create a monthly or biweekly newsletter if you really don’t want to. Email marketing goes far beyond that. Whether you package a course and deliver it to your readers through emailed lessons, send them summaries or key statistics about their accounts, as companies like Facebook do, for example, or teach them how to use the product they just purchased, how you use email is up to you.
If you’re going to do it, do it right!
1. Measure everything
A good email program will allow you to measure how many people open your emails, click on links, unsubscribe, undeliverability, multiple openings, and much more. Additionally, with URL tagging (automatic or manual), you can understand how visitors who arrive through your email marketing campaigns chin leads behave. This is a treasure trove of information, and you shouldn’t waste it.