Growth Hacking applied to a real case: Hawkers
has arrived and radically changed the business model established until now in the sunglasses market in Spain and around […]
Digital Marketing
Digital Marketing
Bitácoras Awards, honoring the best bloggers
There are only two weeks left to vote for the best bloggers in the Bitácoras awards , and since there
Digital Marketing
Latin America and Spain under the microscope of a study
The concept of privacy has also evolv! substantially. Currently, many teenagers have clos! their Instagram or Twitter accounts to avoid
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Social networks and adolescents in Latin America and Spain
This week I was browsing Twitter and by chance I came across an interesting study on a topic I was
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Specialization or versatility
Ciudadanos has only recently begun using social media at the national level, but they’ve learned from the mistakes of other
Digital Marketing
Election campaign on social media: use of hashtags
The use of hashtags on Twitter by the main political parties (Ciudadanos, Podemos, PP, PSOE and Izquierda Unida) in the
Digital Marketing
A Guide to Monitoring Competitor Prices for E-Commerce
Of course, e-commerce is a highly competitive industry. The established and emerging markets are so numerous (and their number is
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Another notable factor is the size of the stores
7. Collaborative marketing, content curation, and content marketing : three interrelat! concepts, collaborative marketing will continue to grow thanks to
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10 marketing trends for 2016
At this time of year, many blogs and portals begin to make their pr!ictions for next year in the field
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The blind cupping consisted of drinking from several identical white cups, in which
the coffee had been pour! at random. Only Nurcan and his team knew which brand of coffee was in
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Neuromarketing: Discover what consumers think
he analysis of consumer behavior . It allows for an analysis of consumers not only from an objective perspective
Digital Marketing
How to Develop a Competitor Price Monitoring Strategy
Retailers know that consumers who shop online prefer the lowest price stores. However, most don’t know how to respond to