featured clients .Or complet projects also shows that you’re good at what you do and not dominican republic phone number data a fledgling startup or a new company in its first month of operation. This should make it a little easier for potential clients to trust you for business.
Reason #7: Create targeted content that attracts prospects
Your website’s primary goal might be to convert every visitor into a customer or buyer from the very first moment. However .
your secondary goal should be to find a way to stay in touch with them until they’re ready to sign.
Creating a focused email marketing campaign is a very effective way to achieve this. You should encourage visitors to sign up for your email list so you can send them valuable content regularly . Until you’ve earned their trust and they’re finally ready to take action and start working with you.
A surefire way to encourage readers to join your email list is to offer a “hook” (a free incentive offer in exchange for signing up). However, it can be difficult to create the perfect hook that all your readers want access to. When it comes to generating engagement, you won’t always be able to please everyone.
However, by creating multiple hooks and linking to certain types of content on your blog, you can make them much more targeted and, therefore, more likely to convert. For example, someone arrives at your website through an article about “why responsive web design is so important.” The newsletter signup form on the page offers a free responsive design checklist in exchange for their email address. Alternatively, it could be a blog post about how to make a website faster, with a guide to reducing your website’s load time offered as a hook.
This may sound tedious to manage. However . Using a professional email marketing service best lead generation companies: attracting clients the right way will make it much easier to implement than it sounds.
Reason #8: Overall SEO growth for your website
In addition to having more of your website’s content indexed by search engines . There are several other SEO benefits to adding a blog.
In basic terms, the more frequently you publish content on your website, the more frequently search engine crawlers will visit your site, and the faster new content will be indexed. This means that a major announcement or time-sensitive content will have a better (and faster) chance of being found by your audience compared to content that varies little over long periods of time.
Search engines don’t want to send users to outdated and abandoned websites. Regularly publishing content on your blog is a way to signal to search engines like Google that your website is active.
Acquiring links from other websites pointing to yours remains one of the most effective ways to improve your content’s search engine ranking. However, we’re not suggesting you should artificially create links pointing to your website. Every article you publish on your blog is new content that other websites may want to link to.
How to start your blog
Now that you know 8 reasons to have a blog . You’re probably convinc of its potential. You may be wondering what the best way to get start is . So we’re powder data offering you some tips to get started with blogging.