By the time you’re maximising the performance of each business location? you’ve got enough data insights and experience to start driving further growth by opening new business locations.
Building new business locations is a challenge in itself but you drastically improve your chances Replicate success of success by using your local search data to inform key decisions.
First of all? you can use local search data to identify Replicate success
The best place to open a new business location by analysing search volumes? intent? competition? supply vs demand and a range of other insights.
Find out how we identified the two most promising locations to open a new branch for one of our clients in this article on data visualisation.
Once you’ve decided where to open your next indonesia whatsapp number data 5 million business premise? you face the challenge of replicating your local search success with the new location. Unfortunately? you can’t copy and paste a local search strategy – you have to determine what will work for the next location? build the necessary pages and optimise a new presence from scratch.
First? you need to put a roadmap together for the strategy? including a time frame and all of the expenses accounted for. How many location pages do you need to create? how much content will you produce ahead of launch and how much is everything going to cost?
Again? the answers lie in your multi-location data and we can use these insights to put together a 6-to-12-month roadmap for your new business locations.
We analyse your existing business locations
competitors and business potential in influencer marketing: key to success in the digital age the proposed location to develop a strategy that will hit your search marketing and revenue goals. This includes a roadmap for pre and post-launch marketing activities? expected returns and all of the costs involved.
For example? we might determine that three months ahead of launch? you need to create and optimise your Google Business Profile? build your location page(s) and publish 3X pieces of localised content to start building early traction.
As the launch date approaches? publishing regular localised content for your most important keywords will lay the foundations of your local search strategy.
On launch day? we would probably start running paid advertising campaigns to generate early traffic while your organic search visibility builds. This would be a good time to start working towards evergreen? in-depth content to earn backlinks for the new location page? which is where you’ll develop long-term website authority.
Long-term website authority & growth
The long-term goal of any SEO strategy is bgb directory to build self-sustaining growth from pages that continue to generate higher volumes of traffic. To achieve this? you have to build domain authority and this requires quality backlinks from relevant websites.
In SEO terms? a “quality” link points from an external website with a stronger domain authority than yours. To get the strongest signal boost? you want links with optimised anchor text and no rel=”nofollow” tag in the link HTML.
Nofollow links from quality websites are still valuable but you should aim to earn multiple high-quality “do-follow” links each year.
Quality is more important than quantity and earning 2-3 follow links from high-authority websites every year is better than half a dozen from websites with a similar domain authority to yours. Recency is also a factor? which is why it’s important to keep earning quality backlinks every year.