via HubSpot and Email Stat Center .
- At the end of 2013, there belgium phone number data were 3.6 billion email accounts.
- 91% of consumers check their email daily.
- 74% of consumers prefer to receive their commercial communications through this medium.
- 87% of email users are adults.
- 72% of marketers feel that email is an excellent tool for creating active and loyal customers.
- Email marketing has a return on investment of 4,300%.
- 66% of consumers have made a purchase as a result of an email marketing message.
One of the advantages of using email as a communication tool is that it’s more personal than other media. On social media, the interaction you have with your audience is public. It’s a great tool for learning about your customer, generating engagement, and reaching a broader audience, but it’s not the ideal platform for delivering a message that requires a more private and attentive reading.
You can’t access someone’s inbox as easily as you can access their social media timeline. Sure, they can sell your email address to a company, and you’ll start receiving messages you don’t want, but you’ll do everything you can to get rid of them. This type of marketing is permission-based, and you’ll only get permission to communicate with someone if they’re interested in what they saw on your website, social media activity, or offline event. And they can easily revoke that access. The inbox is a private space. Someone who gave you access to this space is interested in learning more, and the statistics don’t lie on this.
A tool for widespread, everyday use, aligned with long-term business
Another advantage of email marketing is that you’re building an audience you can rely on to sustain your website and business long-term. Growing your newsletter subscriber list, or even better, your personalized email sequence, is a safe strategy. The social network you invested so much time and effort in may be declining, someone with malicious intent may have wreaked havoc on your website, or some other issue, but if you have a reader base that trusts the content you’ve provided over time, you still have a valuable asset. It will be easier to recover if you build your audience on this foundation.
Since it’s a form outbound telemarketing call centers of permission-based marketing, you need to
If you’re still not convinced that email marketing is vital to your overall digital marketing strategy , consider this. Can you find that great tweet or post your favorite clothing brand wrote about six months ago? How about finding the email about the holiday travel deal they sent you last year? It would definitely be easier to find that last one. And if that weren’t enough, you’ll wait patiently until you have the time to read it; you won’t have to constantly check it to catch the latest news.
How do you put the pieces together for email marketing?
You need 3 basic elements, keep reading:
1. A mailing provider
Couldn’t you just send emails directly to your subscribers? Or purchase a bulk email plan for a list of users? You could take either route, but if you really want your email marketing strategy to take off and bring you the chin leads results you’re hoping for, you should invest in a professional solution.