Ruce CPC in Google Ads campaigns
CPC represents how much you pay each time a user clicks on your ad, so rucing it is a good […]
Digital Marketing
Lead Generation
Digital Marketing
CTR may suggest that the message or targeting
In this case, the CTR is 5% , which means that out of every 100 people who saw the ad,
Digital Marketing
Within the vast world of digital marketing
Measuring the performance of advertising campaigns is essential to optimize results. To do this, there are three key metrics that
Digital Marketing
What is CPA?
CPA , or Cost Per Acquisition, is the last metric in this group, but certainly not the least important, as
Digital Marketing
How does Google Business Messages work?
To start using Business Messages, you’ll need to turn the feature on in your Google Business Profile. If you’re managing a
Digital Marketing
11 top tips for improving your website conversions
If your search marketing strategies are driving decent levels of high quality traffic to your website but you’re not getting
Digital Marketing
SEO and content strategies for multi-location businesses
Companies that operate with multiple business locations have to work hard to build a local SEO presence in each area
Digital Marketing
Build automated chat experiences with the Business Messages API
For smaller and local businesses, manually handling conversations through your Google Business Profile shouldn’t be a problem. However, larger businesses
Digital Marketing
SEO & PPC strategies for companies with multiple locations
Following our recent blog about multi location SEO challenges, in this article we’ll be looking at a range of data-driven
Digital Marketing
Drive business with localised content
Localised content is crucial for maximising search visibility in specific locations. You’ll find this tip in almost every local SEO
Digital Marketing
Drive growth through each location
Earlier! we talked about the issue of local search stagnation and the importance of maximising performance at each business location.
Digital Marketing
Win high-intent customers who are ready to buy
Chat with customers in real time via Google Search and Google Maps – how it works! how to