First-time buyer discounts work because people love to get a deal, especially when they’re unsure about your brand. It reduces risk for them and encourages them to take the first step. Examples of sales promotions like these are great for building trust and encouraging initial purchases.
Example
MTMV Watches does it well: they offer 15% off to new customers who overseas data sign up to their mailing list. Smart, right? The discount encourages people to buy, and now they have your email for future promotions.
How to do it
- In other words, Add a pop-up or banner: Keep it simple, like “New here? Get 15% off your first order when you sign up.”
- Be clear about the offer: tell them exactly what they’re getting and when it expires. “15% off, valid for 7 days. Use code WELCOME15.”
- Follow Up: After they sign up, immediately send them an email with the discount code. Add some popular products to make it easier for them to decide.
- Create a sense of urgency: Add a phrase like “Hurry, the discount expires in 72 hours!” No one likes to miss out.
2. Birthday discounts
Birthdays are a big event for people and a small gesture fresh list from your brand can have a huge impact. It’s personal, thoughtful and an easy to use sales promotion idea to increase sales.
Example
. They send customers a 20% discount during their birthday month. protecting your business from fraud: types of threats No fuss, no fuss, just a simple “Hey, happy birthday, here’s a little something for you.”
How to do it
- Ask about birthdays in advance: When someone signs up or places an order, ask for their birthday. People won’t mind if they know they’ll get something out of it.
- Automate it: Use an email tool to automatically send birthday discounts. Make it personal: “Happy birthday, Sarah! Here’s a 20% discount to celebrate.”
- Make it easy to redeem: Use unique discount codes so it feels special. Also, set an expiration date to make it urgent.
- In other words, Suggest products: Include some product recommendations in your email. People are more likely to buy if you make it easy for them.