Always focused on delivering excellence in his work, Marcelo says he’s been seeking professional development ever since his time as a waiter.
He took courses through Sebrae (Brazilian Food and Beverage Association) and, after opening his own restaurant, remained focused on providing the best experience for his customers.
At the beginning of this journey, his sales target was modest:
Today, Picanha da Esquina has over thirty employees email list and generates between 18,000 and 20,000 reais in revenue daily. The entrepreneur says he once sold 250 kilos of picanha in one operation.
Among the investments Marcelo has made in his business is the installation of a children’s playroom and the development of a taproom.
To make it more welcoming to customers, including installing using sms and whatsapp for mobile lead generation air conditioning units in the restrooms and replacing the furniture.
Furthermore, the entrepreneur’s pursuit
Innovation is also part of his commitment to ensuring the best experience for his customers.
While traveling, Marcelo discovered great ideas to make the steakhouse’s menu even more appealing, incorporating new dishes like the Argentine-inspired b2b reviews chorizo steak and the Minas Gerais tropeiro beans, which have become one of the restaurant’s signature dishes.
Entrepreneur’s Teachings
When asked what knowledge he could share with other entrepreneurs in the industry, Marcelo says his main tip also represents the biggest challenge facing steakhouses today.
According to him, investing in workforce is essential to the business’s success.
The entrepreneur says that finding qualified employees has been a difficult task, but that this is an important factor for the restaurant to consistently provide the best service to its customers.
Marcelo also affirms that it’s worthwhile to offer good salaries to an efficient team that delivers results.
Using a sports analogy, he says
“You can’t build a soccer team that wins titles if you don’t invest in the players.”
For the entrepreneur, customer experience should be a major focus of the business, and well-trained employees and a welcoming environment make all the difference.