Sending bulk emails is a challenge , with 15.8% of all emails getting caught by spam filters . So sending out a lot of emails without annoying people and still getting a good return is a challenge. But it’s worth it , as for every $1 invested in a bulk email campaign, you’re likely to get a return of $36 .
Reasons Why Your Bulk Emails End Up in Spam
The top reasons why your digital marketing to reach your target audience bulk emails go to spam include:
1. Low Participation Rate
The webmail provider notes that interactions are a big factor in whether emails end up in the spam folder or directly in the recipient’s inbox.
So how is this measured?
To measure engagement rate, positive what are the disadvantages of content curation? interactions such as opens, clicks, and response rates are tracked, as well as actions such as marking as important or removing from spam. Negative actions such as deletion or ignoring are also taken into account. Therefore, a low engagement rate may cause your bulk emails to end up in the spam folder.
2. Not Include an Unsubscribe Link
If you’re transparent about gaining text services subscribers, you need to be transparent about unsubscribing. Let’s say your subscribers are no longer interested in your marketing emails and can’t find the unsubscribe links. This impacts your email authentication and can negatively interact with spam.
3. Vague Subject Line
A vague subject line is a common reason why emails end up in spam folders.
Many email marketers use false information or vague subject lines to grab recipients’ attention and encourage them to open emails, but this can lead to disappointment and even spam or phishing reports.
Vague, unclear, and misleading subject lines contribute significantly to the problem of legitimate emails being marked as spam.
4. Incorrect Sender Information
If the sender’s information is not accurate and clear, recipients will likely perceive the email as spam.
Mistakes are possible, but it is very important to double-check the information provided in the “ From ” and “ To ” sections to ensure accuracy . Neglecting this step increases the likelihood that your bulk email will be marked as spam.
These aren’t the only reasons why your bulk emails end up in spam, there are many more.