While both documents play a guideline? an important role in maintaining brand consistency and identity, they have their own unique characteristics and differences.
What is a guideline?
A guideline (from the English “guideline”) is a document that regulates the style and visual design of a specific project or product. It describes the rules for using a logo, color scheme, fonts, graphic elements, and also provides recommendations for the design of a website, presentations, marketing materials, etc.
Guidelines are usually short and concise documents, aimed at quick adaptation and use. They can be updated as needed and do not contain an in-depth analysis of the brand philosophy.
Consistent style: A guideline helps create a consistent style for all materials related to a project or product.
Recognizability: a unified style makes a project or product more recognizable and memorable bulk sms ireland for clients and partners.
Efficiency: The guideline simplifies the process of developing materials, as it already contains the basic rules and recommendations.
Quality control: the guideline helps control the quality of the benefits of brand identity for business design of materials and ensure that they comply with the specified style.
Example of guideline content
Logo: correct ways to use the logo (sizes, colors, background, indents, prohibited distortions).
What is a logo and what is it for?
Color scheme: the main colors of the brand, their combinations, use in different contexts.
Fonts: list of acceptable fonts, their sizes, indents, use sab directory in headings, texts, etc.
Graphics: the style of use of graphic elements (photographs, illustrations, icons).
Photo style: recommendations on the style of photographs (composition, color correction, use of models).
Design examples: examples of correct design of a website, presentations, forms, business cards, advertising materials, etc.
What is a brand book?
A brand book (from the English “brand book”) is a document that describes all aspects of a brand, including its concept, values, positioning, visual style, as well as recommendations for communication and marketing.