ranks higher in Google’s SERPs? server response oman phone number data time? as well as the size of uploaded images and videos? should be considered during development and maintenance. In fact? Google takes mobile site loading speed into account when ranking websites in search results.
Advertising on Google
Unlike organic results (SEO) on search engines? advertising campaigns on Google generally bring faster results? reach a more specific audience? and with a lower investment than that required by most offline advertising platforms.
The value of online advertising investment has increased? as the number of companies adopting digital marketing strategies has increased considerably in recent years. Advertising through search engine marketing (SEM) platforms? such as Google Ads? quickly generates sales and visibility for your brand.
In Google Ads? you can define campaigns based on pre-established objectives:
- Sales
- Lead Generation
- Website traffic
- Product consideration
- Application promotion
Google Ads on the Search Network
Have you noticed that when you search on Google? some results that appear at the top are labeled “Ad”? That’s because the companies there have used the Google Ads platform? specifically search network campaigns.
Through this type of campaign? the business with an outbound telemarketing agency brand can appear in the top results of a Google search page. Naturally? the user will search for the keyword that matches the keyword the brand used when developing its campaign. Thus? it’s the interested customer who finds your brand—not the other way around? as is the case with social media campaigns.
For search ads? you’ll need to define the keywords that guide your entire campaign so that? every time a potential customer searches for them? your brand’s ads appear before the organic results. To choose these keywords? the interested brand must first analyze the most searched keywords? using Google Ads’ own tools and other tools? such as
Google Ads Display Network Ads
There are also Google Ads Display Network ads. As you may have noticed? many websites have designated areas for banner ads? such as online magazines? news portals? blogs? and more.
Most of these sites are part of the Google Display Network (GDN)? a network of sites that reserves space for banner ads that reach about 80% of internet users. YouTube also has Display Network ads? which appear at the beginning of videos business to consumer reviews and during some of the platform’s longer videos.